Skin of Rymble for the General Elections in Spain 2011

Rymble and measure the influence on twitter of the candidates for president in Spain

Which of the presidential candidates is the most popular on Twitter?, Who has more mentions?, Who share content more often?

Taking advantage of the next call for general elections in Spain, we wanted to make a curious experiment with Rymble. We wanted to show that Rymble has many different applications and as an example we decided to connect it to Twitter to measure the activity and influence of the candidates for the presidency of Spain in the social network, reflected in a physical object.

So we decided to make a Rymble skin for elections to monitor the activity in real into Twitter, related to the two leading candidates for president of Spain, Mariano Rajoy and Alfredo P. Rubalcaba, to determine the evolution of its popularity in the social network.

The idea of ​​this new theme is to demonstrate the possibilities of Rymble and the potential to adapt it to different subjects according to particular needs and interests. For example, a company can create a motif based corporate Rymble reflecting its popularity, reputation in social networks or even your listing.

This time we chose the election issue by the proximity of the event and because it is closely linked to social networks, one of the most popular media for political propaganda by the immediacy and the disintermediation of the message, and also by the participation and interest, that awaken the subject of elections.

We have created a website to display graphically the level of activity in Twitter for both candidates in real time: On this page you will find two graphs in which you can see the number of tweets with mentions of the candidates in every moment, and a historical record of the activity that occurs daily in the social network associated with them.

How it works?

Rymble is connected to our Internet platform, which in turn has adapters with Twitter, where we get the number of citations with the words @marianorajoy, “Rajoy”, @conrubalcaba and “Rubalcaba” (from November 21 we added the new Twitter account @_Rubalcaba_) to project real-time information on graphics and on the Rymble. To measure the level of activity is collected tweets in the last 10 minutes and data is updated every minute on the website and on the device.

How long it took to develop it?

We have done the development of this new theme for Rymble in just a few days. The design and implementation of the skin took us about 6 hours, the Web site development about 12 hours, and an hour to integrate it with our platform. It was a simple job and very easy to do.

In the picture below we show the first sketches of the experiment that we did with Rymble. The left image is the first concept we had in mind, in which, we wanted to represent the level of activity of both candidates in the social network, in addition to notifying each time they register a formal publication in one of their Twitter accounts .

The right image is the last sketch that we did of the skin of the general elections in Spain before moving to 3D design phase. In this picture we capture the idea we had, much more thought out than the first sketch. We agree to simplify the idea and decided to display only the references reflected of the both candidates on Twitter and divide the skin in two to look like a pie chart that moves or leans to one side or another, dependent on the degree of activity in real time of each candidate on Twitter.


Do the skin of Rymble or the Web site any political purpose?
Of course not, and is the last thing we want. We just wanted to illustrate the potential usefulness of the information that exists about an event that’s happening in real time, and how easy it is to create skins (themes) for Rymble.

Why do we elect Mariano Rajoy and Alfredo Perez Rubalcaba?
We could have included more candidates and possibilities, but we wanted to make a skin of Rymble for simple and easily understood. With two candidates could use the metaphor of a balance that tilts from side to side.

What other options could visualize?
In early designs also include notifications thought whenever there was a message from the official account of the candidates. Although to made it technically simple, we prefer to simplify and focus finally on their terms.

How are the texts that appear in the historical record at the foot of the page?
During testing, we saw how there are moments where mentions of one or two candidates ascend. In all cases, this is motivated by a relevant event that spreads quickly through Twitter. To facilitate the contextualization of these “peaks of terms”, we try adding a short description so you can understand the graphics more easily.


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